DNA is an innovative and influential concept in lens development, pioneered by ARRI Rental in collaboration with visually ambitious cinematographers. Sourcing vintage optics from different historical periods, we embrace unusual image attributes that arouse an emotional response.
Selected optics are rehoused into modern lens casings, with the manufacturing carried out in-house at ARRI Rental. Each lens has its own personality, often customized for individual filmmakers, allowing stories to be told with a new visual boldness. Having evolved over several years, the Prime DNA series for 65 mm provides an exciting and characterful complement to the ALEXA 65 camera.